Anonymize personal data in WordPress databases for development and testing. Comply with rules and regulations, prevent data leaks. Available as limited Free Edition and feature-rich Enterprise Edition.
Why use it?
WordPress databases are often copied from production to test and development environments. This provides a representative dataset to dev/test teams. If you think it makes sense to anonymize personal data in those environments to reduce risk, this plugin is for you.
- Be compliant with rules and regulations
- Prevent data leaks originating from non-production installations
- Retain the WordPress database structure
- Test with representative anonymized data
Already a user or interested in the details? Read the User Manual.



| Feature | Free Edition | Enterprise Edition |
|---|---|---|
| Download | WordPress Plugin Directory | Try or Buy |
| Transform personal data using customizable rules | ✅ | ✅ |
| Basic rules voor WordPress core | ✅ | ✅ |
| Download anonymized SQL export file (for live sites) | ✅ | ✅ |
| Anonymize the database (for dev/test sites) | ✅ | ✅ |
| All-purpose & special transformations | ✅ | ✅ |
| Dummy data sets | ✅ | ✅ |
| Back-up tables | ✅ | ✅ |
| Log anonymization | ✅ | ✅ |
| View contents of database tables | ✅ | ✅ |
| Support for JSON data | basic | ✅ |
| Support for serialzed data | basic | ✅ |
| Advanced transformations for better data quality | – | ✅ |
| Customize dummy data sets | – | ✅ |
| Import / export transformation rules | – | ✅ |
| Rules for WooCommerce data | manual | ✅ automatic |
| Rules for Gravity Forms data | manual | ✅ automatic |
| Rules for Forminator data | manual | ✅ automatic |
| Rules for Ninja Forms data | manual | ✅ automatic |
| Rules for Fluent Forms data | manual | ✅ automatic |
| Rules for Formidable Forms data | manual | ✅ automatic |
| Rules for Contact Form 7 data (Flamingo and CFDB7) | manual | ✅ automatic |
| Rules for ProfilePress data | manual | ✅ automatic |
| Plugin support | best effort via WordPress Plugin Directory | prioritized via contact form or email |
FEATURES
- Transform personal to anonymous data using customizable rules, with each rule creating a step of the data transformation.
- Retain the data structure, keep the data set representative and consistent.
- Anonymize many data types using a wide range of transformations.
- Leverage the built-in ruleset for default WordPress to get you off the ground.
- Add, change and delete rules to tune the transformation for your data.
- Explore powerful options to anonymize any column in any table, supporting all plugins that store personal data in the WP database.
- Target obfuscated personal data in meta tables such as wp_options.
- Transform serialized and JSON data stored in database records.
- Import/export transformation rules from and to environments.
- Customize dummy data used for anonymization.
- Retain personal data of admins, developers and testers.
- Create an optional table back-up to revert to the previous data state.
- Export an anonymized database copy from production sites.
You will find this plugin in the Tools menu of WordPress.
SUPPORTED PLUGINS
This plugin supports anonymization of all personal data. It does not matter if it comes from WordPress core functions or from plugins.
That being said, this plugin has been tested with:
- WordPress core functions
- Gravity Forms
- WooCommerce
- CF7 / Flamingo / CFDB7
- Forminator
- Formidable
- Ninja Forms
- Fluent Forms
- ProfilePress

